Elusive Illusion || What Is Elusive Illusion

What is Elusive Illusion?

Elusive Illusion is DESIGN Before ambigrams, patterns, hand-lettering and tessellations came into focus, graphic design has always been (and will be) in the forefront. The work in this section showcases traditional design applications: identity, posters, packaging & miscellaneous print work. (Above: Identity for CrossFit Legitimus, a specialized fitness center in Connecticut.) Elusive Illusion is AMBIGRAMS Ambigrams are words that, when their orientation is altered, can be read as the same or a different word. At its core, ambigram design is simply type manipulation...however, it is anything but simple. Design & typographic principles apply more than ever considering how extensive the typographic manipulation can be. Elusive Illusion is HAND-LETTERING Hand-lettering calls for precise letter-crafting that is more unique and personal than traditional typography. It allows the lettering itself to express the message without depending on additional elements. Elusive Illusion is PATTERNS A pattern is often thought of as a design that blindly repeats the same object, but that could not be further from the truth. Whether a pattern uses the same visual or different visuals, a dynamic relationship has to be established between the elements in order to keep the viewer interested and to keep the design visually engaging. Elusive Illusion is TESSELLATIONS When you think of tessellations, the name Maurits Cornelis comes to mind, or perhaps his more abridged monicker, M.C. Escher. He paved the way for many artists with his tessellations illusions. A tessellation doesn't just repeat a random visual; it often takes an object and morphs it into a completely different element that you observe from a different perspective or plane, only to see it morph back into the original visual seconds later. A tessellation has a natural fluidity and transformative quality that allows the viewer to get lost within the artwork for hours.